Why Your Small Business Needs to Have a Blog

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It’s generally accepted that in the current day and age, every small business needs at least a website. By listing information about your company, you allow more people to find you (and more importantly, buy from you). Optimizing your small enterprise’s online presence doesn’t stop with an About Page, though. You need a blog. In the early days of the internet, blogs were a kind of public journal entry; somewhere to post your thoughts and feelings. Nowadays, they’re a vital piece of your marketing toolkit.

 

Establish Your Business as an Industry Leader

By sharing valuable content on your blog, you will develop a reputation for knowing what you’re talking about. Once you’ve positioned yourself and/or your business as an authority in your area of expertise, it becomes much easier to gain and maintain potential clients’ trust. As an industry expert, you’ll lend legitimacy and status to your products or service. People love feeling confident and secure in their purchasing decisions. They wan't to see that you are a leader, know your industry well and know that they can trust you. 

 

SEO Is Everything

Search Engine Optimization allows your blog, and your business, to appear in a more prominent position in online search results. By incorporating relevant keywords in your blog posts, you’ll be able to drive more traffic to your blog… and since blogs are also more frequently updated, they provide fresher content for search engines to index, and allow you to stay on top of trends in your industry. 

 

Stand Out From The Crowd

A blog will help you to differentiate yourself from other businesses in your industry and show a more personal side of what you do. By offering a window into the behind the scenes of your work, you’ll allow current and potential clients to feel included in your process. Your blog will put a human face to your online business, which personalizes the transaction and builds community. 

 

Free Publicity

Who doesn't love free publicity...I know I do! If you create quality, informative content, people will share your blog posts… expanding your reach and visibility. As a bonus, interesting blog posts shared among friends don’t register as a sales pitch.

 

Repurpose, Reuse, Recycle

Maintaining a blog can feel like a lot of work, but all that writing can be used for multiple purposes. You can repurpose quotes and snippets of blog posts as social media content, driving still more traffic your way. You can also use your blog posts as a basis for developing your social media themes and expanding on your content. 

 

While the prospect of starting a blog for your business may seem daunting, the benefits are huge!