How to Use Social Media to Get More Clients
Social media has made it easy (and even better, free) for businesses to attract potential clients. Having a channel for constant communication between clients / customers and business make people feel connected with you and start to build a relationship with your business. It’s an amazing tool, once you start to use it properly.
Getting more clients using social media isn’t all about posting “Me, Me, Me” all the time. If you get social in the way that you use social media you’ll have a much better outcome from your efforts.
If you meet someone in person that you think could be a potential client or may benefit from your products connect with them on social media. This not only helps to better introduce them to your business and to create brand awareness around what you do, but also gives you an opportunity to stay on the top their mind by seeing your consistent presence in their feed.
If you’re using social media for business, the more people you connect with the better. The bigger your network, the more potential their is for you to add value to someones life.
You have the power to draw the attention of the right people to your profiles by seeking out people on social media who are your ideal clients. Make a list of people that you’d like to work with or who you want to introduce your products to and spend 15 minutes a day engaging with their posts. This not only serves as an opportunity for you to start creating conversations with them, but also serves as a virtual tap on the shoulder and an invitation to come check out what you’re all about. It’s a great way to make new connections and start to get the right eyes on your accounts. If your content is good and you’re posting consistently, they may just stick around.
You can also use social media to engage with past clients to keep a great relationship going, as you never know when the opportunity for a referral will pop up!
Educate, Entertain, Inspire
People love social media because it’s entertaining, social, educational and sometimes inspirational. No one is there to be sold to. So make sure you're posting content that your following wants to see so that they don’t feel as if following you is the same as subscribing to an advertisement. The goal here is to make your audience forget that you are a business trying to sell them things and have them think of you as an account that posts fun, interesting and relevant content that brings value into their lives. Remember it’s not about you, it’s about them.
Social media is a great way to find people that you want to connect with and start building a relationship with them. It may feel strange at first to reach out to people you may not know that well but once you push yourself out of your comfort zone the results will be worth it.
Once connected, engage regularly with the person to create a relationship. If they post something interesting, reach out to them and let them know. No. Strings. Attached. Just start a conversation and initiate a relationship.
The possibilities for business growth are endless when it comes to networking on social media. After all, almost everyone has at least one social media account. I mean, it’s called social media for a reason.
From a business standpoint, social media can be discouraging because it is not something that brings success overnight. Remember that it’s going to take some time before you get the results you want. If you post and engage regularly, your following will grow organically and bring in new clients. Just be patient and give people a reason to interact with you.
The internet is a crazy busy place and you have to stand out among the noise, give people a reason to want to follow you, be relevant, and prove your worth. Remember that it’s NOT about promotion, it’s about building relationships and providing real value to people.
Whatever you do, don’t discredit the power of social media, once you get the hang of it it becomes an invaluable tool for your business.