You Are Your Brand-Take Good Care of It
When people look at you, what do they see?
This may seem like a simple question, but it has several layers. When people look at you, they see your physical presence, your clothes, your face, your hair. They also see your body language, and they hear your voice.
If you're building a personal brand, it’s important to recognize that all of these elements are important. When potential clients see you, they should see someone they want to work with, someone they aspire to be like, and someone they can trust.
What does that look like?
It’s important to remember that people engage best with those they find aspirational. Cultivating those qualities that your potential clients would like to have themselves can be a powerful marketing tool. For entrepreneurs or anyone trying to grown an online presence, presentation is incredibly important. Looking put together, healthy and successful sells you and your brand.
So, Here Are 3 Things That You Can Do To Take Care Of Your Brand
Make Time for Exercise
It may seem like a self-indulgent commitment to make, but getting to the gym on the regular is actually one of your top priorities as an entrepreneur. Create a space in your schedule and stick to it. You’ll benefit too; more exercise means better sleep, better sleep means smarter brain, and all of that translates into wiser business choices. Plus, it's extra important to make time for yourself to take care of YOU when you are usually focused on taking care of everyone else, like your clients.
Pay Attention to Nutrition
When we’re working hard and fast it’s easy to reach for simple carbs for “energy”. In the moment, it might seem like it makes sense, but in the long run it’s not a great idea. Eating your vegetables may feel like a burdensome task when you’re so busy and stressed, but it will yield benefits in a surprisingly short amount of time. Within a few days of eliminating sugar and focusing on nutrient-dense meals, you’ll find yourself in possession of glowing skin, less water weight, and steadier focus.
Learn How To De-Stress
I get it, I really do. Striking out on your own to build a business is a lot of work. It can be really stressful, and some days might feel like you’re sprinting on a treadmill; working at maximum capacity but getting nowhere. Taking the time to eat properly and exercise regularly will help mitigate overwhelming stress all on their own, but if you wanted to take your mindfulness game to the next level, try this: set a timer for 10 minutes, sit still, and observe your breath. Sometimes just taking a time out can reframe your entire workload… and as a bonus, you’ll find your client interactions may go more smoothly if you’re feeling calm and centered.
Remember that self-care is actually a kind of professional development.
If you are so immersed in your work that you can’t find time to wash your hair, it’s going to negatively impact your in-person client relationships. Taking time to take care of yourself will help to ensure the success of your personal brand, both online and in-person.